Transit Market Research
Dikita Management Services (DMS) is a premier market research and data collection division offering unique expertise in the execution and management of data collection for transit agencies for over three decades. We have worked with many industry giants and have cultivated great resources and relationships along the way. In addition to consulting with transit agencies across the United States, DMS has been privileged to serve as the on-call data collection firm for DART since 1991.
Services include collecting data onboard buses, trains, platforms, transit stations, and bus stops. DMS collects boarding and alighting data to validate APCs, perform customer satisfaction surveys, mobility on demand surveys, transit stations license plate recordings, Origin-Destination surveys, as well as many other data collections services for quality assessment.
DMS is uniquely qualified with our experience in a multitude of data collection methodologies — from NTD and APC validation to OD intercepts and customer satisfaction surveys. We have evolved with the industry, incorporating technology and mobile applications to make the collection easier and less expensive. We have developed modern applications, developed and maintained a superb data management system, cultivated long-term staff, and developed subject matter expert managers.
DMS’s mission is to provide transit agencies with primary data about their routes, ridership, customers travel patterns, needs, and preferences. These services inform and contribute to bus and rail planning processes, marketing decisions, FTA and Title VI requirements, and public involvement and communication efforts.